India Brand Equity Foundation is a Trust established by the Ministry of Commerce with the Confederation of Indian Industry (CII) as its associate.

IBEF 's primary objective is to promote and create international awareness of the Made in India label in markets overseas and to facilitate the dissemination of knowledge of Indian products and services. Towards this objective IBEF works closely with the stakeholders across government and industry.

IBEF is a knowledge center for global investors, international policy-makers and world media seeking updated, acurate and comprehensive information on the indian economy , states and sectors.

IBEF regularly tracks government announcements in policy, foreign investment, macroeconomic indicators and business trends